Art direction and styling for an organic food box delivery company.

Ooooby is an organic, farm to table food box delivery service that helps small-scale growers sell directly to their local communities. Your local farmer’s market, reimagined for the digital era. Passionate about the power of organic food to nourish the body and soul, Ooooby seeks to deliver change in the way we eat by offering a local, sustainable alternative to traditional food distribution — disrupting the global food system. Photography by Alex McVinnie.

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art direction
art direction
food styling
food styling
A cardboard box on a concrete sidewalk near a wooden fence and tall grass, with outdoor buildings visible in the background.
Person holding a white colander filled with fresh green lettuce and spinach leaves. In the background, there is a metal bowl with chopped kale. The setting appears to be outdoors on a sunny day.
Close-up of fresh green leafy vegetables, including lettuce, broccoli, and chives, in a metal bowl.
Raw chicken on a baking tray with lemon, garlic, olives, herbs, and olive oil being poured over it.
Person washing fresh kale in a metal bowl outdoors, water pouring over the greens.
Hands peeling garlic above a wooden surface.
Close-up of an i sandwich with cooked beef, red onion slices, lettuce, on a wooden surface.
Two seasoned steak chunks cooking in a black cast iron skillet with steam rising.
A person's hand is slicing a mushroom on a wooden cutting board with a chef's knife.
A round powdered sugar cake with a slice removed, placed on a wooden cutting board. A plate with a slice of cake, whipped cream, and orange slices. Two forks are on an empty decorative white plate, on a striped red and white tablecloth.
Slice of sponge cake with powdered sugar on top, served with whipped cream and orange slices on a white plate.

Services & Deliverables

Art Direction
Pre-Production Preparation
Styling—Food & Beverage
Styling—Props

Content

Key Outcomes

  • Imagery that elevates brand value and performance.

    The styling is intentionally designed to resonate with the client’s desired target demographic This moves imagery beyond something that merely looks good, to something that is an effective marketing tool. High-level art direction increases the perceived value of the products, elevating market positioning and justifying the product’s higher price points.

    Images are composed to work across diverse formats, from high-res print catalogues and event signage to social crops and digital banners, meaning you get more versatility from a single set of assets.

  • Cohesive visual storytelling that builds connection.

    Every image in this set—regardless of the product or location—feels like it belongs to the same family, building instant brand and campaign recognition. Visual narrative devices, such as styling, composition, lighting and framing all work together to tell a story, helping the customer visualise how the item fits into their own life. This helps to generate an emotional response and drives deeper engagement.

  • Decisive creative leadership that keeps the shoot on track.

    Experienced artistic direction ensures creative alignment between the crew and client on the shoot. This kept all stakeholders focused, reduced any potential delays and therefore costs, and ultimately facilited a faster, smoother project delivery.

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