Strategic branding
to scale your business

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No. 23 is an independent brand studio. We take a strategic approach to developing branding and content for SMEs and founder-led companies ready to grow.

What we do

Brand Identity

No. 23 helps businesses capture and communicate what makes them genuinely distinct. Bring clarity and flexibility to how your company communicates with a branding system built on a strategic foundation.

Design

Your branding is more than just a logo — it's a complete visual language that gives your business a way to communicate in every setting. Give your business a distinctive and consistent presence at every touchpoint and channel.

Templates

Every interaction with your brand is an opportunity for meaningful engagement. Bring it to life with distinctive content and consistent templates that your team can use from day one.

Copywriting

Words sell. They persuade, reassure, and connect. Good copy turns a browser into a buyer, a visitor into a client, and a business into a brand people remember.

Consulting

Building a brand is one thing — managing it out in the world is another. We can provide guidance and hands-on support to help your internal teams and external agencies implement your brand effectively.

Why work with us

Quality
Senior-level expertise

You work directly with a senior creative (that’s me), not a junior team managed from a distance. That means a continuous, cohesive level of understanding, care, and execution from the first brief to the final delivery.

Versatility
One partner, end to end

From branding and websites to marketing content and beyond, everything is delivered under one roof. No disconnected workflows, no fragmented communication, no briefing multiple external agencies to achieve one cohesive result.

Value
Accessible by design

Low overheads mean better value, without compromising on the quality of thinking or execution. Senior-level expertise shouldn't be reserved for businesses with agency budgets.

Speed
Nimble by nature

Without the layers of sign-off and internal bureaucracy of a large agency, decisions happen faster and work moves quicker. A single point of contact means communication is direct, clear, and always moving forward.

“We now have a clear brand identity and a scalable design system that has fundamentally improved our communications and client experience. We have a future-proof brand that reflects our values and the professional standard of the work we do.”

Shane Beaman, General Manager, Cadpro

Contact us

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