Art direction and styling for LSA’s Spring/Summer 2025 collection.

LSA is a contemporary London design studio specialising in handmade glass. For the Spring/Summer 2025 collection — characterised by bold color palettes, distinctive silhouettes, and a tactile mix of materials — the challenge lay in delivering a vast portfolio of over 50 shots that captured each individual range’s unique aesthetic and also demonstrated product utility, remained versatile enough for both trade and consumer marketing, all while weaving a unified stylistic thread throughout the series.

  • Close collaboration with the London-based team was required to source and curate the production elements for the five-day shoot, before arriving on-set in the UK to manage the styling and art direction. By selecting, styling and repurposing furniture and props across the location house, the shoot produced a series of distinct vignettes that gave each range its own personality without losing brand consistency. Delivering final imagery that was varied and cohesive. 

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    Photography by Lux Studio (London).

Art direction
Art direction
Food & Beverage Styling
Food & Beverage Styling
A marble table set with plates of food including sardines in oil, Greek yogurt with olive oil and herbs, a bowl of green olives, a small bowl with two pickle spears, and a plate of grilled bread; also visible are two glasses with green olives on skewers, a glass of water with a green olive, and stainless steel containers.
A wooden kitchen island with a bowl of limes, a small bowl of green olives, a dark brown cup of sesame snacks, a blue cup with metal picks inside, and a white container with a wooden lid. There are also some white plates stacked in a drawer below.
A wooden table with a blue glass bowl, a black glass bowl filled with apricots, two books, and a potted plant in the background.
Decorative glass containers with wooden lids, a bowl of green grapes, and a red book with black text on a wooden surface in a modern interior.
A bowl of fresh heirloom tomatoes on a red wooden outdoor table, with a green grassy background, alongside glasses of drink and a green napkin.
A wooden table with two bottles of beer labeled 'Braybrooke Keller Lager', two glasses of dark beer, a glass mug of beer with foam, a cheese platter underneath a glass cover with three different cheeses, a stack of white plates, a small bowl of pickles, and a bowl of crackers. The background features a wooden-paneled wall and a wooden chair with a cushioned seat.
Partially eaten plates of salad and bread, empty wine glasses, a small bowl of salt, a small bird of oil, and a wooden serving board on a wooden dining table after a meal.
A wooden conference table set with a glass water jug, several empty glasses, notebooks with pens, cups of coffee, small bowls of sugar cubes, a plate of pastries under a glass cake cover, and a notepad.
A glass fruit bowl with multicolored stripes contains pears on a wooden table, with a small black coffee mug and a book in the background.
A poolside scene with a pink table holding a bowl of lemons and oranges, colorful glassware with yellow and red stripes, and blue plates, with a swimming pool in the background.
A red outdoor table with a blue ice bucket filled with cans of soda, two glasses of beer, a bowl of tortilla chips, a small dish of salsa, and a bowl of lime wedges, with a blurred background.
A red poolside table with three glasses of pink grapefruit cocktail, a small bowl of green olives, a bowl of pita bread, a bowl of cherry tomatoes over white cheese, a plate of white napkins with silverware, and small bowls of nuts, near a swimming pool.

“Thank you for all your hard work at the shoot — really wonderful shots and great food propping, you have done a lovely job. A great result.”

— Monika Lubkowska-Jonas, LSA Creative Director

Services & Deliverables

Art Direction
Pre-Production Preparation
Production Approval
Styling—Food & Beverage
Styling—Props

Content

Key Outcomes

  • Imagery that elevates brand value and performance.

    Art direction produces photography designed to resonate with the client’s desired target demographic and capture the mood of the season. This moves imagery beyond something that merely looks good, to something that is an effective marketing tool.

    High-level art direction increases the perceived value of the products, elevating market positioning and justifying the product’s premium price points.

    Images are composed to work across diverse formats, from high-res print catalogues and point-of-sale signage to social crops and digital banners, meaning you get more versatility from a single set of assets.

  • Cohesive visual storytelling that builds connection.

    Every image—regardless of the product or location—feels like it belongs to the same family, building instant brand and campaign recognition.

    Visual narrative devices, such as styling, composition, lighting and framing combine to tell a story, helping the customer visualise how the item fits into their own life.

    Styling demonstrates the versatility and unique design features of each product, increasing the brand’s appeal and working to reduce any potential friction to purchase.

    All elements combine to to generate an emotional response and drive deeper engagement.

  • Decisive creative leadership that keeps the shoot on track.

    Experienced artistic direction ensures creative alignment between the crew and client on the shoot. This kept all stakeholders focused, reduced any potential delays and therefore costs, and ultimately facilited a faster, smoother project delivery.

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