OUR SERVICES
Brand Identity
In today’s attention economy, companies have limited time to make an impression. Branding is the fastest, easiest, most reliable way to consistently represent yourself to a stranger.
Effective branding is strategic. It builds a cohesive identity at every touchpoint, so the business connects with its audience wherever it shows up. Consistency creates recognition. Recognition builds familiarity. Familiarity builds trust. Trust converts.
A business that isn’t showing up like a brand is risking more than it thinks.
We help you to define exactly what your company stands for, then develop a visual and verbal language to communicate that to the world. Future-proof branding that ensures decisions remain relevant and rooted in strategic thinking as you grow.
More brand for your buck
Our brand identity packages are designed to drive real commercial results that deliver value to your business.
BRAND IDENTITY
Startup
Create a legitimate, credible brand presence — quickly. Ideal for startups, small businesses and solopreneneurs who need something polished and professional.
✓ A modern and memorable brand
✓ A simple visual system
✓ Instant credibility
$1,200 NZD
payment plans available
BRAND IDENTITY
Commercial
Build momentum. For businesses who have outgrown their branding and want to evolve their identity into something more aligned with their current positioning.
✓ A modern and memorable brand
✓ Flexible and unique visual language
✓ Messaging that connects with your audience
✓ A practical, easy-to-implement brand system
✓ Brand assets and collateral that help you grow
from $5,000 NZD
payment plans available
KEY OUTCOMES
Why your branding matters
Attract the right clients
Get a clear point of view and a visual framework that connects with your target audience. A vague brand pulls in anyone. A specific one filters — the brand connects with people who get it, and the ones who'd be a mismatch on price or fit self-select out.
Build credibility
Get a cohesive and recognisable brand that moves people from awareness to trust. Consistency develops familiarity first, then credibility and trust. And that’s what converts a browser into a buyer.
Streamline decisions
Get your time back with a framework that gives you answers. Tone, imagery, who to partner with, what to say no to — there's a reference point to check against instead of thinking from scratch every time.
Clear differentiation
Get a distinctive, ownable identity that makes you memorable. Stand out from your competitors with a brand that scales with you and maintains relevance as you grow.
Startup
Brand Identity
Something simple to get you started — quickly. Ideal for small businesses and solopreneneurs who require something that feels distinctive, authentic and tailored to their needs.
✓ A modern and memorable brand
✓ A simple visual system
✓ Instant credibility
IDEAL FOR
Small businesses and early-stage founders. You might be selling through Instagram or Etsy, a solopreneur, or a tradie who needs something to put on an invoice that looks polished and professional.
DELIVERABLES
Brand Starter Kit
Primary Logo
Favicon / Avatar
Colour Palette
Single Typeface
TIMEFRAME
Generally delivered in 2 weeks, depending on studio and client availability.
PRICE
$1,200 NZD
“Hattie brought a consultative, professional approach to every stage of the project, with a clear process and open communication throughout. She created a brand that genuinely stands out among our competitors. We’ve now got a really strong foundation we can grow on – and it’s already built trust with clients in our market.”
TESTIMONIAL
CLIENT
Connor Sheehan, owner, Acme Painting Company
SERVICE
Startup Brand Identity
Commercial
Brand Identity
A comprehensive identity system designed to support commercial growth. This is for businesses who have outgrown their startup branding, or for those who need a framework that immediately signals legitimacy and require a cohesive brand identity built on a strategic foundation.
✓ A modern and memorable brand
✓ Flexible and unique visual language
✓ Messaging that connects with your audience
✓ A practical, easy-to-implement brand system
✓ Brand assets and collateral that help you grow
IDEAL FOR
Businesses who want to create strong and cohesive branding, or evolve their existing identity into something that feels more consistent with their current positioning. Modernising touchpoints and realigning messaging for a new era.
DELIVERABLES
Brand DNA
Brand Proposition
Brand Story
Brand Values
Brand Positioning
Brand Architecture
Market Context
Competitor Analysis
Audience Definition
Customer Journey Mapping
Visual Identity
Primary Logo / Secondary Logo
Brand Marks
Lockups
Avatar & Favicon
Colour Palette(s)
Typography
Messaging
Tone of Voice
Messaging Framework
Application
Brand Guidelines
Brand Templates
TIMEFRAME
Generally delivered in 4 – 8 weeks, depending on studio and client availability.
PRICE
from $5,000 NZD
dependent on scope, deliverables and complexity
“Our new brand identity and design system has fundamentally improved our communications and client experience. No. 23 navigated the complexity of our cross-functional teams to align our messaging and design across every touchpoint – sales, marketing, web, social, and even internal documentation. We now have a future-proof brand that reflects our values and the professional standard of the work we do.”
TESTIMONIAL
SERVICE
Commercial Brand Identity
CLIENT
Shane Beaman, General Manager, Cadpro
What’s right for me?
If you’re unsure about what you need, then book a free Brand Navigator call. We can help you determine the right approach for your businesses and put together a solution that fits your goals and budget.
✓ Gain clarity
✓ Define your brand problem
✓ Understand what you can do